Internet Marketing Consumer Behaviour Online - 2568 Words

Abstract This paper is an article review of â€Å"Segmenting consumers by E-shopping behaviour and online purchase† by Ruiz Mafe Carla and Lassala Navsrre Carlos. This paper explores that the shopping on the Internet has grown tremendously during the past few years. It radically changes the way people live, work and consume. In this study we try to explore that the online shopping in the UK is becoming one of the hottest trends in retailing today. On the other hand, the exponential increases in online shopping and the fast rate of growth in the number of retailers selling online have created an extremely competitive marketplace. In this already highly competitive market, it becomes essential for e-commerce managers to understand the†¦show more content†¦B2B refers to business to business, that is business make online transactions with other businesses, such as when business purchase parts, fuel, or services online (Siyal, Chowdhry, Rajput, 2006, 317-329) Discussion Ruiz Mafe Carla and Lassala Navsrre Carlos review in their article that the electronic retailing, the business-to-consumer segment of e-commerce, is set to grow exponentially in the next few years (Carla Carlos 2006). It is said that online retailing will continue to grow at exceptional rates over the next few years. Total European online retail revenue is expected to reach approximately  £ 45 billion in 2003, a thirteen-fold increased from 1999. The authors state that the Internet has become a necessary part of people’s lives, and it also enables the fast development of E-commerce. E-commerce shows its importance in enhancing business performance and providing better services to customers. E-commerce is also making steady progresses with more people are involving the online business environment. This research is focused mainly on the B2C segment of E-commerce. Both of the authors state consumer perception is initiator of consumer behaviour, while consumer behaviour is the output of consumer perception. Consumer decision process model has been well accepted and it is useful to understand factors influencing consumer perception and purchasing behaviour(Carla Carlos 2006). There are many different benefits and risks of online shoppingShow MoreRelatedHow Do Wechat Affect Consumer Purchasing Behaviour On Beauty Products1100 Words   |  5 Pages1. Introduction Nowadays, social media and Internet became part of daily life. People spend more and more time going online. 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